Privacy policy


We take our responsibility to safeguard your personal information and privacy extremely seriously. This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. We keep certain basic information when you visit our website and recognise the importance of keeping that information secure and letting you know what we will do with it. This policy only applies to our site. If you leave our site via a link or otherwise, you will be subject to the policy of that website provider. We have no control over that policy or the terms of the website and you should check their policy before continuing to access the site.


We may collect data in a number of ways, including, but not limited to, you visiting our site, completing web forms or marketing forms, applying to join us, interacting with our content or via any other means. If you contact us, we may keep a record of that correspondence. We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them. Details of your visits to our site including, but not limited to, traffic data, location data, weblogs, operating system, browser usage and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access. You may be asked for certain information, some or all of which will be compulsory in certain circumstances. We ask only for the minimal amount of information required to offer the services advertised. You may always refuse to supply personally identification information, however it may prevent you from engaging fully with certain features, activities and / or services provided by our academy.


We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual and we will not collect personal information in this way. We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us: To estimate our audience size and usage pattern. To store information about your preferences, and so allow us to customise our site according to your individual interests. To speed up your searches. To recognise you when you return to our site. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.


This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us. User data is anonymous. Opt Out


Information provided to us is usually used specifically to facilitate membership, or that of a third party member (i.e: student). We may also use information provided to us to personalise your experience, improve customer service, improve our site or services, to run promotions, process payment and/or send occasional newsletters.


We believe you have the right to have information about you removed when you are no longer using our services, however as a membership based organisation that also has a duty to safeguard the public we may need to retain certain information even after you leave our organisation or stop using our services. This information may include, but is not limited to, your disciplines, grades, date of birth, name, membership period and other relevant information on key criteria such as insurance, DBS checks and so on. For the purposes of insurance, we may also need to retain this information too. If you have any concerns, please speak with us. You have the right to ask what data we hold on you, and why we are retaining it.


We will always ask for your explicit consent to use your information on public databases or through our academy organisation when it is possible to do so. In some circumstances we may need to use information about you with your implied consent. This is given by electing to use a service or membership product where such application is necessary. For example, by joining the BMABA association (part of our membership sign on process) you agree to have an available record created showing your membership and insurance details. We won’t specifically ask you for permission, as it is implicitly given when signing up. You will always be made aware of where and how information will be made available to third parties before any services are rendered. Please speak with us before joining if you have any concerns.


We do not see or store any payment information on our systems or databases, nor do we store any hard copies of payment information that is personally identifiable. Our online payments is via Go Cardless and Stripe, both of whom are PCI Compliant and take care of the security of your personal information. We have no access to any card details.


We take the security of your privacy and information extremely seriously. Our website is built using specialist and industry leading software which is always kept up to date. We also use an active site security software and firewall to help prevent any instances of hacking or infiltration. Personally sensitive or complete information is never stored locally on our website. We also use third party software providers for services such as data storage and record management. We ensure our passwords are extremely secure, and that information is only available to select and vetted members of instructor team. Our CRM is record-based, meaning it is very unlikely any information can be cross-contaminated from one account to another.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


We use information held about you in the following ways: To ensure that content from our site is presented in the most effective manner for you and for your computer. To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes. To carry out our obligations arising from any contracts entered into between you and us. To allow you to participate in interactive features of our service, when you choose to do so. To notify you about changes to our service. We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by [post or telephone]. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.


We may disclose your personal information to third parties: In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at our address or by using the contact form on our website. Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. However, we advise that you check this page regularly to keep up to date with any necessary changes.